We use 100% natural rayon viscose thread, which is made from wood pulp from sustainably managed forests.  The thread has a high sheen and is made from high quality raw materials to ensure it is strong and durable.  It's GOTS-certified organic and all chemicals in the process are REACH and Oeko-Tex compliant.  The thread is produced in a factory that recycles water and uses energy recovery for climate-neutral thread drying.

Many companies still use plastic-based polyester thread for all their embroidery and some use a viscose top thread.  However, it is still standard practise to use polyester bobbin thread and plastic-based backing.  We have chosen to use Madeira top thread made from wood pulp and a natural coloured finer bottom thread made from wood pulp with a natural backing to provide the first vegan, plastic-free embroidery service in the world.